Unknown Billionaires · The Record

The billionaires
nobody's heard of.

And exactly how they made their money. Every number dated, every claim sourced.

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7 Boring Fortunes · 11-page PDF · free
Cover of the free file, 7 Boring FortunesPage: number 07, mozzarellaPage: number 01, oyster sauce
The free file

7 boring products.
7 fortunes almost nobody can name.

  • 07 Mozzarella
  • 06 Rolling papers
  • 05 An empty room
  • 04 Car glass
  • 03 Chicken nuggets
  • 02 Cardboard boxes
  • 01 Oyster sauce
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Pay what you want, including $0. You'll also hear first when the full book launches.
Every episode, the same way

We take one fortune apart.

The object

The boring thing they sold.

The decision

The moment that made the money.

The number

Dated, with its source. Always.

The mechanism

Why it worked, and where it stops working.

No yachts. No gossip. No "how to get rich" promises. Just the record.

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Owen Mercer
Hosted by Owen Mercer

Every number comes with its source and its date, checked against filings, rich lists and named reporting. Where the sources disagree, we say so.